{"id":32230,"date":"2025-12-01T17:12:21","date_gmt":"2025-12-01T16:12:21","guid":{"rendered":"https:\/\/wholecontract.com\/sin-categorizar\/nuevo-branding-wholecontract\/"},"modified":"2026-10-13T16:38:25","modified_gmt":"2026-10-13T14:38:25","slug":"new-visual-identity-wholecontract","status":"publish","type":"post","link":"https:\/\/wholecontract.com\/en\/news\/new-visual-identity-wholecontract\/","title":{"rendered":"New visual identity"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:0px;--awb-padding-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1508px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-typography3-font-size);\"><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography3-font-family);font-weight:var(--awb-typography3-font-weight);font-style:var(--awb-typography3-font-style);margin:0;letter-spacing:var(--awb-typography3-letter-spacing);text-transform:var(--awb-typography3-text-transform);font-size:1em;--fontSize:24;line-height:1.21;\">Clearer, more consistent, more Wholecontract<\/h2><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-video fusion-selfhosted-video\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" autoplay=\"true\" muted=\"true\" loop=\"true\" preload=\"auto\" controls=\"1\"><source src=\"\/videos\/New-Year-New-Image-New%20Identity-New%20Wholecontract.mp4\" type=\"video\/mp4\">Sorry, your browser doesn&#039;t support embedded videos.<\/video><\/div><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\" style=\"--awb-font-size:var(--awb-custom_typography_3-font-size);--awb-line-height:var(--awb-custom_typography_3-line-height);--awb-letter-spacing:var(--awb-custom_typography_3-letter-spacing);--awb-text-transform:var(--awb-custom_typography_3-text-transform);--awb-text-font-family:var(--awb-custom_typography_3-font-family);--awb-text-font-weight:var(--awb-custom_typography_3-font-weight);--awb-text-font-style:var(--awb-custom_typography_3-font-style);\"><p>Design is not simply a question of aesthetics; it is a way of thinking. At Wholecontract, we believe that the way we present ourselves says a great deal about the way we work.<\/p>\n<p>That is why we are introducing a new visual identity that not only represents us more accurately, but also amplifies who we are: a company that designs workplaces from a strategic perspective, creating a human and cultural impact. A brand that believes in simplicity as a language and consistency as a value.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-typography4-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);margin:0;letter-spacing:var(--awb-typography4-letter-spacing);text-transform:var(--awb-typography4-text-transform);font-size:1em;--fontSize:21;--minFontSize:21;line-height:1.19;\">More than an image: a statement of intent<\/h3><\/div><div class=\"fusion-text fusion-text-2\" style=\"--awb-font-size:var(--awb-custom_typography_3-font-size);--awb-line-height:var(--awb-custom_typography_3-line-height);--awb-letter-spacing:var(--awb-custom_typography_3-letter-spacing);--awb-text-transform:var(--awb-custom_typography_3-text-transform);--awb-text-font-family:var(--awb-custom_typography_3-font-family);--awb-text-font-weight:var(--awb-custom_typography_3-font-weight);--awb-text-font-style:var(--awb-custom_typography_3-font-style);\"><p>Our new brand identity was born from the desire to be clearer, more recognisable and more consistent. This is not a cosmetic change. It is a natural evolution that reflects our way of working: rigorous, honest and elegant. A more mature and professional brand, but also a warmer and more emotional one.<\/p>\n<p>We have refined our typography, making it more geometric, clean and precise. Black now takes centre stage, replacing cyan as a symbol of solidity, quality and timelessness. Arranging the brand name over two lines also provides balance, versatility and maximum legibility across digital environments.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:20px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:83.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:2.304%;--awb-spacing-left-medium:2.304%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-typography4-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);margin:0;letter-spacing:var(--awb-typography4-letter-spacing);text-transform:var(--awb-typography4-text-transform);font-size:1em;--fontSize:21;--minFontSize:21;line-height:1.19;\">&#8220;Nice Place to Work&#8221; is more than a brand signature.<br \/>\nIt is an attitude.<\/h3><\/div><div class=\"fusion-text fusion-text-3\" style=\"--awb-font-size:var(--awb-custom_typography_3-font-size);--awb-line-height:var(--awb-custom_typography_3-line-height);--awb-letter-spacing:var(--awb-custom_typography_3-letter-spacing);--awb-text-transform:var(--awb-custom_typography_3-text-transform);--awb-text-font-family:var(--awb-custom_typography_3-font-family);--awb-text-font-weight:var(--awb-custom_typography_3-font-weight);--awb-text-font-style:var(--awb-custom_typography_3-font-style);\"><p>Our new brand signature is not simply a tagline. It is a promise: to transform spaces into places that inspire. Nice place to work has become an essential part of the brand, acting as a hallmark that encapsulates our purpose, style and point of difference.<\/p>\n<p>From site signage to an email signature, every application communicates the same idea: Wholecontract is strategic design centred on people.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_2 1_2 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:16.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:11.52%;--awb-spacing-left-medium:11.52%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\" data-scroll-devices=\"small-visibility,medium-visibility,large-visibility\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-image-element\" style=\"text-align:center;--awb-max-width:150px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"650\" height=\"784\" alt=\"Nice place to work\" title=\"Nice place to work\" src=\"https:\/\/wholecontract.com\/wp-content\/uploads\/2026\/05\/fondo-nice-v2.webp\" data-orig-src=\"https:\/\/wholecontract.com\/wp-content\/uploads\/2026\/05\/fondo-nice-v2.webp\" class=\"lazyload img-responsive wp-image-29176\" srcset=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20width%3D%27650%27%20height%3D%27784%27%20viewBox%3D%270%200%20650%20784%27%3E%3Crect%20width%3D%27650%27%20height%3D%27784%27%20fill-opacity%3D%220%22%2F%3E%3C%2Fsvg%3E\" data-srcset=\"https:\/\/wholecontract.com\/wp-content\/uploads\/2026\/05\/fondo-nice-v2-200x241.webp 200w, https:\/\/wholecontract.com\/wp-content\/uploads\/2026\/05\/fondo-nice-v2-400x482.webp 400w, https:\/\/wholecontract.com\/wp-content\/uploads\/2026\/05\/fondo-nice-v2-600x724.webp 600w, https:\/\/wholecontract.com\/wp-content\/uploads\/2026\/05\/fondo-nice-v2.webp 650w\" data-sizes=\"auto\" data-orig-sizes=\"(max-width: 640px) 100vw, 650px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-4 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-typography4-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);margin:0;letter-spacing:var(--awb-typography4-letter-spacing);text-transform:var(--awb-typography4-text-transform);font-size:1em;--fontSize:21;--minFontSize:21;line-height:1.19;\">Functional beauty<\/h3><\/div><div class=\"fusion-text fusion-text-4\" style=\"--awb-font-size:var(--awb-custom_typography_3-font-size);--awb-line-height:var(--awb-custom_typography_3-line-height);--awb-letter-spacing:var(--awb-custom_typography_3-letter-spacing);--awb-text-transform:var(--awb-custom_typography_3-text-transform);--awb-text-font-family:var(--awb-custom_typography_3-font-family);--awb-text-font-weight:var(--awb-custom_typography_3-font-weight);--awb-text-font-style:var(--awb-custom_typography_3-font-style);\"><p>The redesign reflects a clear philosophy: less is more. We have removed the unnecessary to make room for what truly matters. We have chosen clean structures, a clearly defined visual hierarchy and an aesthetic that combines minimalism with character.<\/p>\n<p>This new identity does more than improve our visual communication. It also aligns the brand with the way we work and with the experience we want to offer: professional, inspiring and clear.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-5 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:var(--awb-typography4-font-size);\"><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"font-family:var(--awb-typography4-font-family);font-weight:var(--awb-typography4-font-weight);font-style:var(--awb-typography4-font-style);margin:0;letter-spacing:var(--awb-typography4-letter-spacing);text-transform:var(--awb-typography4-text-transform);font-size:1em;--fontSize:21;--minFontSize:21;line-height:1.19;\">A brand you can see\u2014and feel<\/h3><\/div><div class=\"fusion-text fusion-text-5\" style=\"--awb-font-size:var(--awb-custom_typography_3-font-size);--awb-line-height:var(--awb-custom_typography_3-line-height);--awb-letter-spacing:var(--awb-custom_typography_3-letter-spacing);--awb-text-transform:var(--awb-custom_typography_3-text-transform);--awb-text-font-family:var(--awb-custom_typography_3-font-family);--awb-text-font-weight:var(--awb-custom_typography_3-font-weight);--awb-text-font-style:var(--awb-custom_typography_3-font-style);\"><p>Every element of this new identity\u2014from the typography to the Nice place to work signature\u2014has been designed to convey trust, quality and purpose. So that when someone sees our brand, they not only recognise us, but also understand what we do and why we do it.<\/p>\n<p><strong>Because at Wholecontract, design always has a purpose.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":32235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[221],"tags":[],"class_list":["post-32230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New visual identity | Wholecontract<\/title>\n<meta name=\"description\" content=\"Nuevas incorporaciones a Wholecontract\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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